Case Studies
Gram
Aloe developed the go-to-market strategy, brand, and mobile design implementation for a medical device that tracks volumetric consumption in real time for physicians, patients, and researchers.
Gram has been successfully licensed and used in publications at some of the world's most respected research institutions, including the California Department of Public Health, Harvard, Brown, and Johns Hopkins, UCSF, and UCL.
Publications
9
Licenses
12+
Gram
Aloe developed the go-to-market strategy, brand, and mobile design implementation for a medical device that tracks volumetric consumption in real time for physicians, patients, and researchers.
Gram has been successfully licensed and used in publications at some of the world's most respected research institutions, including the California Department of Public Health, Harvard, Brown, and Johns Hopkins, UCSF, and UCL.
Publications
9
Licenses
12+
Gram
Aloe developed the go-to-market strategy, brand, and mobile design implementation for a medical device that tracks volumetric consumption in real time for physicians, patients, and researchers.
Gram has been successfully licensed and used in publications at some of the world's most respected research institutions, including the California Department of Public Health, Harvard, Brown, and Johns Hopkins, UCSF, and UCL.
Publications
9
Licenses
12+
Reddit Mobile App Launch
It was a privilege to be the only product marketer at Reddit in when I managed its Android and iOS mobile launch, which garnered 1M installs within 14 days and 100+ press placements within 24hrs. The launch included two videos, a live AMA with Reddit's cofounders, and coordination with Apple and Google's app stores.
Downloads
1M
Press Placements
100+
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Publications
9
Licenses
12+
Reddit Mobile App Launch
It was a privilege to be the only product marketer at Reddit in when I managed its Android and iOS mobile launch, which garnered 1M installs within 14 days and 100+ press placements within 24hrs. The launch included two videos, a live AMA with Reddit's cofounders, and coordination with Apple and Google's app stores.
Downloads
1M
Press Placements
100+
Notpop
A large national beverage retailer was looking for a new, health-conscious CPMG brand that I designed.
• Market Research & Testing
• Go-to-Market Strategy
• Brand Guide
• Typeface
• Color Palettes
• Packaging Design
• Visual Identity Samples
Cost Savings
19%
Potential SOW Increase
2%
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Publications
150%
Licenses
12+
Notpop
A large national beverage retailer was looking for a new, health-conscious CPMG brand that I designed.
• Market Research & Testing
• Go-to-Market Strategy
• Brand Guide
• Typeface
• Color Palettes
• Packaging Design
• Visual Identity Samples
Cost Savings
19%
Potential SOW Increase
2%
Patient & Physician Planning App
This mobile app helps patients prepare for doctor visits by turning symptoms, questions, and health notes into a concise agenda. Guided prompts prioritize what matters most and generate a share-ready summary for the clinician. Users can capture key takeaways during the appointment and track follow-up tasks afterward, all in one secure place. The result is a more focused conversation and clearer next steps.
TAM
$35bn
Idea to Prototype
1 week
Optimizing a Corporate Intranet
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Publications
9
Licenses
12+
Patient & Physician Planning App
This mobile app helps patients prepare for doctor visits by turning symptoms, questions, and health notes into a concise agenda. Guided prompts prioritize what matters most and generate a share-ready summary for the clinician. Users can capture key takeaways during the appointment and track follow-up tasks afterward, all in one secure place. The result is a more focused conversation and clearer next steps.
TAM
$35bn
Idea to Prototype
1 week
I'm a technologist from
San Francisco
San Francisco
San Francisco
San Francisco
San Francisco
with experience in
behavior design
behavior design
behavior design
behavior design
behavior design
and product marketing.
Now I am focused on AI development and
human computer interaction
human computer interaction
human computer interaction
human computer interaction
human computer interaction
in robotics, life science research, and big data.
I'm a technologist from
San Francisco
San Francisco
San Francisco
San Francisco
San Francisco
with experience in tech at
startups
startups
startups
startups
startups
working on
human 🤖 computer
product and growth.
interaction design
interaction design
interaction design
interaction design
interaction design
Now, I spend my time
learning in the
health sciences.
I'm a technologist from
San Francisco
San Francisco
San Francisco
San Francisco
San Francisco
with experience in
behavior design
behavior design
behavior design
behavior design
behavior design
and product marketing.
Now I am focused on AI development and
human computer interaction
human computer interaction
human computer interaction
human computer interaction
human computer interaction
in robotics, life science research, and big data.
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"
"He consistently exceeds our expectations"
"I recommend Goran whole-heartedly"
"Loved to work with Goran!"